The Journal

Notes on flowers, seasons, and the art of sending them.

Care guides, market notes, and quiet beauty from our Wynwood studio.

How to keep French roses fresh for two weeks

Garden roses are the most generous flower we sell — and the most misunderstood. A florist's routine for making the bloom last.

Six weeks a year, the market overflows with peonies.

It isn't the little packet of powder.

The arrangements we reach for when a card can't carry the weight.

Start with the flower the couple loves most.

What a buying morning actually looks like.

The Weekly Stem

One letter a week — what's at the market, how to make it last, and a little Miami beauty. No noise.